Likee and Moonton Holds a Mobile Legends: Bang Bang Battle Between Influencers
Press Release: For immediate publication
Jakarta, 1 July 2020 - Likee, a platform for creating and sharing video, is currently collaborating with Moonton to organize a Mobile Legends: Bang Bang battle between influencers, "Likee Superstar Battle". This match can be watched live on the Likee app on Saturday, 4 July 2020, at 20:00 - 22:00 WIB.
In this match, female influencers gamers Sherlin Tsu, Cindy Gulla, Dinda Cassanova, Vionarntha, and Siska Novianti will face a team of male influencers gamers consisting of Zxuan, Vando, Ilham Fauzi, Reza Anugrah, and Daffa Raihansyah.
Sherlin Tsu, one of the participants of the Likee Superstar Battle, talked about her preparation and confidence ahead of the battle. "By regularly doing mabar (play together), chemistry is formed. Although women are often underestimated in terms of gaming, we will show them that we can beat the men's influencer team," Sherlin said.
Responding to the match between Mobile Legends: Bang Bang influencers which will be broadcast live, Likee believes that with a specific social network and a strong community, Likee can help gamers interact easily through the live streaming special feature for gaming in the Likee application.
In the last two years, e-sport has not only been recognized as a sport but also become a new social trend among the young adult group. People interact and make friends through games. “Likee, the short video and live streaming platform, is also popular as a new social platform among Z generation. So it’s very suitable for us to collaborate with Mobile Legends: Bang Bang in organizing this battle. We made Likee a comfortable home for gamers to do live streaming with their fans," said Theon Hsu as Marketing Director of Likee Indonesia.
According to Kepios, 40% of internet users in Indonesia or around 68,4 million people watch live e-sport battles. This makes gaming a popular communication tool in Indonesia. "Interaction between gamers and the audience in online games is becoming popular. In Mobile Legends: Bang Bang collaboration with Likee, we hope it will make it easier to gather Mobile Legends: Bang Bang lovers and game influencers," said Adrian Alpin, Marketing Manager of Moonton Indonesia.
The battle between the influencers of Likee Superstar Battle can be witnessed directly on Likee Indonesia account in the Likee application that can be downloaded via the Google Play Store or App Store, on Saturday, 4 July 2020, at 20:00 - 22:00 WIB.
Likee is a Singapore-based leading global platform for the viewing and creation of short-form mobile video. Its superior video editing and creation tools inspire real-life creativity with over 1000 video effects. Reaching over 115 million users each month worldwide, Likee creates the opportunity for anyone in the world to not only be seen and heard but to shine. Likee’s features also encourage connection and conversation among users by gamifying viewing and interactions.
Made by BIGO Technology Pte. Ltd, Likee was first released in July 2017 and is now one of the most popular applications in the world and ranked at the fourth as the most downloaded social media app worldwide according to Sensor Tower in January 2020. Likee also ranked first in the ‘Top 10 Breakout Apps’ series according to App Annie’s report in 2019. Likee: Let you shine.
Mobile Legends: Bang Bang Bang Bang (MLBB) is the number one mobile game Multiplayer Online Battle Arena (MOBA) in the world. Mobile Legends: Bang Bang has been installed more than 500 million times with 75 million active users every month. In Indonesia, MLBB has more than 31 million active users every month (data August 2019). Due to its rapid growth, Mobile Legends: Bang Bang has reached the Top 10 Best-Selling Ranking in more than 50 countries, including Southeast Asia, the Middle East, and India. In total, Mobile Legends: Bang Bang is available in 135 countries/regions, localized in 25 languages, and operated through more than 700 servers to ensure the game functions smoothly.