Found and craft ZAP's biggest value and differentiate ZAO from another beauty brand.
Transforms public perception from hair removal into leading laser-based beauty clinic.
Invent ZAP Beauty Index: Indonesia’s first beauty consumer insight, currently becoming benchmark beauty & health sector data for media.
Successfully raised ZAP’s doctor as trusted opinion leaders in the beauty industry.
Earned 700 all positive publications in one year.
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Google Indonesia trusted Media Buffet to be a crucial part in communicating their brand value, through #MAjuRameRame campaign. The campaign displayed SME profiles that represent Google's spirits; resilient, eager to move forward and digital savvy.
Google Indonesia PR team also trusted our "journalism perspectives"to be the main ingredients of their SME public relations campaign, two years in a row.
Otsuka - Pocari Sweat
When Otsuka sponsored 2018 Asian Games, they were planning to gain a significant voice of shares on the torch relay moment, but they couldn't display any logo on the torchbearers.
We helped Otsuka with budget-friendly nationalism narrative strategy, producing massive media publications from local and national media, before and after the torch relay as the result.