(Kiri - Kanan) Johari Zein - Nanik Soeli

Paxel Logistic

You ever heard of Paxel right? People said it's a "rising star" logistic, "it's trending", etc.

Well, that was Media Buffet behind Paxel's solid brand awareness and brand positioning. 

When Paxel entering the cruel logistic market, they have to face bigger and older logistic players. Meaning more funds, solid brand loyalty, and occupying the market. 

So we designed and built Paxel's brand positioning as a logistic startup for small & medium enterprises.   Our consistent one year PR & community campaign managed to help Paxel growing 2-3x times faster and bigger than before.


We're runnng a digital marketing campaign to introduce Telkommetra and its business units as a technology brand with a more human personality.

The challenge was to humanize a very corporate marketing channel, as well as improving the digital presence using SEO strategy.

The campaign runs in multiple channels, from Instagram, LinkedIn, website, and Google My Business. Our cross-channeling strategy brings rapid growth up to 300% within all platforms, without any paid content or advertisement. 


Amartha Fintech

Our medium-term campaign with Amartha fintech instantly build their brand reputation at the moment they needed the most. In the middle of a lack of trust from the public to the fintech industry, we established public perceptions towards Amartha as a  fintech start-up who helped to eradicate rural poverty. 

A combination of flagship events, site visits, powerful narration and aggressive media relations effectively build not only Amartha brand reputation, but also the CEO reputation as one of the key figures in flattening the poverty curve. 

At the end of the campaign period, Andi Taufan Garuda Putra was asked to help Indonesia president as one of the special staff.

ZAP Clinic

Found and craft ZAP's biggest value and differentiate ZAP from another beauty brand. 

Transforms public perception from hair removal into leading laser-based beauty clinic. 

Invent ZAP Beauty Index: Indonesia’s first beauty consumer insight, currently becoming benchmark beauty & health sector data for media. 

Successfully raised ZAP’s doctor as trusted opinion leaders in the beauty industry.

Earned 700 all positive publications in one year.

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PrivyID''s campaign was challenging because media and public in general barely knew what and how is a legal digital signature works.


The perception of a digital sign at that time was still "writing on PDF", and the complicated technology behind PrivyID digital signature added with the legal aspect makes it more complex than before. 

Yet our impactful PR narration managed to not only build PrivyID brand awareness but also helped the local startup to gain a more significant business growth more than years before. 

Otsuka - Pocari Sweat

When Otsuka sponsored 2018 Asian Games, they were planning to gain a significant voice of shares on the torch relay moment, but they couldn't display any logo on the torchbearers. 

We helped Otsuka with budget-friendly nationalism narrative strategy, producing massive media publications from local and national media, before and after the torch relay as the result.

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